> For the complete documentation index, see [llms.txt](https://v2.isomer.gov.sg/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://v2.isomer.gov.sg/features/analytics-and-seo/facebook-pixel.md).

# Facebook Pixel

The Facebook Pixel collects data that helps you track conversions from Facebook ads, optimize ads, build targeted audiences for future ads, and remarket to people who have already taken some kind of action on your website.

You can refer to their instructions [here](https://www.facebook.com/business/help/952192354843755?id=1205376682832142)

You should not copy the code block that is provided by Facebook, but instead copy the Facebook Pixel ID that is provided and paste it within the `config.yml` file in the following format:

```
facebook-pixel: <Your Facebook pixel>
```

{% hint style="danger" %}
We currently do not support **Google Tag Manager** as it requires the team to loosen our security policy
{% endhint %}